Before you jump at the first policy offered, it's crucial to understand the key factors behind those rosy illustrations/quotes.

Did you know California law guarantees a "free-look period" for life insurance? This critical window allows you to review your policy and

Choosing the right life insurance policy is a crucial decision. But with agents and brokers motivated by commissions, can you be sure they

Buying life insurance can feel overwhelming. You're presented with a complex product by an agent or broker who naturally wants to sell you

They may appear to provide you with numerous great options, but in reality, they limit your choices and hinder your search....

Interest rates are rising, and that's good news for your savings! But it's also a prime opportunity to get great deals on life insurance!

Life insurance is a critical piece of your financial plan, but navigating the options can be overwhelming. Since 2009, LIR has been empoweri