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Case Study: Better Guaranteed Death Benefit with a VUL instead of a GUL or Whole Life

Updated: Nov 28, 2024


The new Guaranteed VUL is very competitive and in many cases, it outperform most Guaranteed UL out there today. With the Guaranteed UL policies we reviewed, the new Guaranteed VUL has been proven to offer more benefits and value.
Comparing Guaranteed/Permanent Policies, be sure to compare it with GVUL (Guaranteed Variable Universal Life)

Simple Case Objective brought by Certified Financial Planner (CFP)'s client: For estate planning purpose, to buy the highest guaranteed death benefit paying continuous $10,000 yearly premium for a second-to-die (survivorship) policy.


We had a case brought to us by a Certified Financial Planner (CFP) who manages investment accounts for his client. Although he is also licensed to sell life insurance, he lacks the expertise to independently verify the information provided by his Independent Marketing Organization (IMO). The IMO, with which he is contracted to provide life insurance products, supplies him with quotes and illustrations to review and present to his clients.


The CFP was surprised to discover that, despite assurances that "every option" had been considered, the IMO only offered options available within their network. Additionally, they did not disclose any potential conflicts of interest. Below are the two quotes they generated:


  1. Non-Guaranteed (including IUL and whole life): Based on cash value performance.

IUL Solve for Death Benefit Design Non-Guaranteed Quotes
Non-guarantee best quotes - $824,713 DB only for 14yrs with "potential" to last longer

2. Guaranteed (including IUL and whole life): As long as premiums are paid.


Guaranteed UL Solve for Death Benefit Design Guaranteed Quotes
Guarantee best quotes - $660,927 DB only, 60 year pay and 60 years max coverage


After an analysis of the case and review of the options provided, we identified a better solution for the client—an option that the IMO had not considered. In comparing the "best" options provided by the IMO, we identified two critical omissions:

  1. Another Life Insurance Company (Remain Nameless): This company, known for its strong offerings (Comdex score of 93/100), was not included because it does not work through marketing agencies.

  2. Variable Universal Life (VUL) Options: These were excluded because the CFP and the IMO were not registered with FINRA.


Due to these factors, the client was not presented with all possible options and, consequently, not the best option from a cost, benefit, and total coverage standpoint. Our analysis revealed a solution that better meets the client's needs.


Better Solution/Option: $10,000 for 39 years only (vs 60 years) and it's guarantee all the way through year age 124 & 121 (same as others) = less premium overall and guaranteed for more coverage of $799,230 vs $660,927 guaranteed:

Guaranteed VUL Illustration 1of2

Guaranteed VUL Illustration 2of2
Wow, much better is this option for the client! A much better value!

Clients often don't realize what options are available to them, and this lack of awareness can lead to suboptimal choices and higher costs. This is one of the main reasons we launched LifeInsuranceReview.com (LIR)—to empower consumers and advocate on their behalf.


Even a CFP, who acts as a fiduciary, cannot fully serve their clients' best interests if they lack access to all the resources and the experience needed to verify the latest and all options. Additionally, they may not be able to provide certain options available only through brokers with FINRA registration.

We had a survivorship policy for about 6 years and when I got my policy reviewed, I learned that I can apply for a new policy with another company via 1035 exchange with $1.6M higher coverage and longer guarantee age. This was because I was also a pilot with now more than 900hrs, and that I qualified for the best health rating at some insurance companies. Our original agent never bothered to follow-up with us to explore any other options, except to make sure we were paying our annual premiums.

Steve & Pat L., CA

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