top of page

Don't Miss the "Free-Look Period" - Know This Law & Opportunity Before it's Too Late!

LIR TEAM
Don't Missed the "Free-Lock Period" When Reviewing your Life Insurance Policy
Review Your Life Insurance Policy Thoroughly, Don't Missed the Free-Look Period

Did you know California law guarantees a "free-look period" for life insurance? This critical window allows you to review your policy and get a full refund if you're not satisfied, but many people miss out because they simply aren't aware of it.


Don't missed this very important free-look period to confirm the policy details that you were sold and get it reviewed!


Here's what you need to know:

  • Free-Look Period: In California (since 2004), seniors (65+) have at least 30 days to review their policy and cancel for a full refund. Most non-senior policyholders have at least 15 days.

  • Consumer Protection: This law ensures you have time to research, ask questions, and understand your policy before committing to a long-term contract. Life insurance is complex, and informed decisions are crucial.

  • Your Right to Review:  If your agent or broker didn't mention the free-look period, be cautious. It's their legal responsibility to inform you.

Life insurance agents and brokers often don't emphasize the free-look period for several reasons:


  1. Risk of Policy Cancellation: The free-look period allows new policyholders to cancel their policy within a specified time (usually 10-30 days) without penalty. Agents may downplay this feature to avoid the risk of customers canceling their policies, which can result in the loss of their commission.

  2. Commission and Quotas: Agents and brokers typically earn their income through commissions on sales. Emphasizing the free-look period might lead to more cancellations, impacting their earnings and ability to meet sales quotas.

  3. Focus on Benefits: Agents and brokers tend to highlight the benefits and features of the policy to make it more attractive. Mentioning the free-look period might introduce doubt or second thoughts, which they prefer to avoid during the sales process.

  4. Complexity and Details: The free-look period is just one of many details in a life insurance policy. Agents might choose to focus on the main selling points and benefits, assuming that customers can read the fine print or follow up with questions later.

  5. Sales Strategy: Some agents may believe that mentioning the free-look period upfront could create an impression of uncertainty or lack of confidence in the product, which might deter potential buyers.


Overall, while the free-look period is an important consumer protection feature, it might not align with the immediate sales objectives of life insurance agents and brokers, leading them to downplay its significance during the initial presentation.


The free-look period is a crucial consumer protection feature, but it often downplay by life insurance agents, brokers and financial advisor for many obvious reasons.
Life insurance policies often contain complex wordings that can be challenging for consumers to understand.

The spirit of this law is crucial for us to remember: it's important to be critical when being sold anything, and that's why getting a second opinion is essential. This is the main reason why LIR was founded in 2011. Since then, we have empowered many individuals to make informed decisions about their life insurance with no buyer remorse.


Why a Life Insurance Review Is Essential

Even with a free-look period, getting the right life insurance can be challenging. Here's how Life Insurance Review (LIR) can help:

  • Expert Review: We'll meticulously analyze your policy, ensuring you understand every detail.

  • Unbiased Comparison: Confused by options? We'll compare your policy against similar plans, highlighting the best fit for your needs and budget.

  • Peace of Mind: Gain confidence knowing you have the right coverage in place.


Don't let your free-look period expire! Contact LIR today for a life insurance review. We'll empower you to make informed decisions that you won't regret.


Free-Lock Period FAQs:

1. How long do I have to review my life insurance policy under the free-look period?

In California, seniors (65+) have at least 30 days, while most non-seniors have at least 15 days. However, the exact timeframe can vary depending on your specific policy and insurance company. Always double-check your policy documents or contact your insurer to confirm your free-look period.

2. What happens if I cancel my policy during the free-look period?

If you cancel within the free-look period, you'll receive a full refund of your premium, typically within 30 days. There are no penalties or fees for cancellation during this time.

3. What if I miss the free-look period but I'm unhappy with my policy?

Unfortunately, after the free-look period ends, canceling your policy typically comes with surrender charges. These charges can be significant, especially in the early years of your policy. However, a life insurance review from LIR can still help! We can analyze your current policy and explore alternative options that might better suit your needs.

4. What are some of the benefits of getting a life insurance review from LIR?

  • Expert Analysis: Our team of specialists will thoroughly review your policy, ensuring you understand every detail of your coverage.

  • Unbiased Comparison: We'll compare your current policy against similar plans from a wide range of insurers, finding the best fit for your specific needs and budget.

  • Peace of Mind: Gain confidence knowing you have the right coverage in place to protect your loved ones.

5. How much does a life insurance review from LIR cost?

We offer a variety of review service options to fit your needs and budget. Contact LIR today for a free consultation to discuss your specific situation and receive a personalized quote.

We had a survivorship policy for about 6 years and when I got my policy reviewed, I learned that I can apply for a new policy with another company via 1035 exchange with $1.6M higher coverage and longer guarantee age. This was because I was also a pilot with now more than 900hrs, and that I qualified for the best health rating at some insurance companies. Our original agent never bothered to follow-up with us to explore any other options, except to make sure we were paying our annual premiums.

Steve & Pat L., CA

Subscribe to Our Weekly Blog

Thank you, you're now subscribed to our Weekly Blog :)

bottom of page