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Led by Attorney James G. Burns, JD, LL.M., TEP®, Life Insurance Review (LIR) is supported by a Leadership TEAM with over 150 years of collective life insurance expertise. Our senior product expert has been a Chartered Life Underwriter (CLU®) since 1999 and licensed in life insurance since 1982 — bringing decades of technical depth and product analysis experience. Since 2011, LIR has conducted thousands of independent life insurance reviews for consumers, financial professionals, attorneys, and businesses seeking objective analysis and fiduciary guidance. We exist for one reason: to empower you and represent your best interests — not the insurance sales industry.

RECENTLY FEATURED IN FORBES - LIR TEAM

Your Advocate Leadership TEAM

James Burns

James G. Burns, JD, LL.M, TEP®

TEAM Lead & Attorney

Ins. Lic. #0E00909 (since 2003)

SBC #208656 

Mark T CLU

Mark Townsend, CLU®, ChFC®

Life Insurance Product Review

Ins. Lic. #0804586 (Since 1982)

Ron Kring

Ron Kring, MBA

Business Case Planner & Advisor

Ins. Lic. #4255648 (since 2022)

Matt Dike

Matthew Dike

Case Specialist & TEAM Mgr.

Ins. Lic. #4099337 (since 2021)

Noel Nguyen

Noel M. Nguyen, MSA, MSL, CPA

Policy Performance Analyst

​Ins. Lic. #0M13310 (since 2017)

John CFP

John D. Nguyen, EA, CLU®, ChFC®

Chief Life Insurance Analyst 

Ins. Lic. #0E72907 (since 2005)

Kamron N

Kamron Nahavandi

Lead Life, Annuity, & LTC Analyst 

Ins. Lic. #0F66828 (since 2007)

John Oh

John J. Oh, CPA

Policy Performance Analyst

Ins. Lic. #1542906 (since 2020)

Steve Shloss

Stephen Shloss, CFP®

Comprehensive Financial Planner

Ins. Lic. #0F78784 (since 2007)

Drew K

Drew Knox

Policy Optimization Specialist

Ins. Lic. #0F60319 (since 2007)

John Mclean

John McLean, CFP®

ADVISORY BOARD Lead & Life Insurance Industry Expert

Ins. Lic. #0643873 (since 1986)

Team-Photo-in-Conference-Room

+ our TEAM of 14 Associates ready to serve you!

"We empower you to make informed decisions, not to be sold to!"

Our Story

Before we became life insurance review specialists, we were policyowners ourselves — and we experienced firsthand what it feels like to be sold policies that did not perform as illustrated or promised. At the time, there was no independent resource like LifeInsuranceReview.com (LIR): no trusted, unbiased firm dedicated solely to reviewing, analyzing, and verifying life insurance policies from the consumer’s perspective.

Since 2011, our comprehensive review process has revealed a concerning pattern. Approximately 9 out of 10 policies we analyze are mis-sold, overpriced, poorly designed, or misaligned with the client’s actual financial objectives. Of those, we are able to restructure, repair, or significantly improve roughly 80%. Unfortunately, about 20% are beyond repair due to structural flaws, excessive internal costs, or irreversible design decisions.

 

These statistics are exactly why LIR exists.

We stand on the side of consumers — raising awareness, providing transparency, and bringing fiduciary-level analysis to an industry that too often operates without true accountability.​​

The LIR Comparison Chart
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